Born in Firenze, Italy in 1919, the Negroni bears the name of Count Camillo Negroni who mixed his Italian heritage with a fondness for gin acquired in London to create one of the world’s most perfect cocktails. Herb & Lou’s version integrates the bitter aroma of herbs and spicy cherry-orange flavor of a classic Italian aperitivo with the sweet tang of London Dry Gin. That convergence is amplified, enriched and modernized by a strong focus on the fundamental Wormwood characteristics of Torino (red) vermouth. Additional extractives soften and invigorate as they generate a distinctive experience certain to conjure the Count’s original delight at his creation.

Directions:

Step 1. Freeze a box of The Oliver.

Step 2. Pop open as many cubes as needed.

Step 3. Drop cubes into a shaker or glass, pairing 1 cube + 1 shot (1.5oz) of your favorite gin, whiskey or seltzer.

Step 4. Shake or Stir until completely dissolved, and enjoy your Unclassic Negroni with Wormwood Extracts.

About Oliver:

The thing about Oliver is that he never seemed pretentious when divulging the vast array of information that he had about architecture, opera, literature or, really, anything Italian. A classically-trained scholar, Oliver’s salt and pepper beard and tortoise-shell spectacles disguised the inner gusto that was displayed when he was behind the wheel of his beloved Alfa Romeo Sport Cabriolet. He was a gifted chef, bore great reverence for the bold wines of Piedmont, and employed his enviable garden to craft homemade bitters and digestivos that inspired Herb and Lou.